BEON was founded by international cricketing superstar, Shane Watson, Australia’s greatest Olympian, Ian Thorpe, and world-renowned performance leader, Dr Jacques Dallaire. ​ Each founder has their own real-life experiences to give context to the science and methodology that makes up The BEON High-Performance Model™. We were lucky enough to work with Shane and Lee, to create the BEON Performance website and brand collateral. We also developed an initial social media strategy and launch plan.